Who are we
We are a Small Business Marketing Consultancy firm and we help small businesses grow into Big Businesses! We are very passionate about Marketing! And that keeps us coming up with BIG IDEAS that can transform the way small business does business. Our expertise in marketing will help us analyze the problems, identifying the underlying causes, develop strategies and implement them for success.
In a nutshell, we are your outsourced marketing department who will work with a clear purpose to create and implement a decisive marketing plan that would bring exceptional results to your business.
Whether you are an established business looking for growth, start-up business or simply looking for a marketing function that can understand your customers better and plan promotions, implement sales-oriented marketing activities, lead generation and improve digital presence, we have just what you needed.
What is Marketing?
To understand the importance of proper marketing, It is key to understand what exactly Marketing means. Many assume that the Marketing is equals to Advertising. But that’s not all true. In fact, Marketing is about Identifying, understanding, communicating and satisfying your customers.
While we understand that anyone can do marketing, does not mean everyone can do it effectively. it starts from as basic as the colours of your business logo to all the way up to how the customer receive your product. It is a sophisticated process that starts from Research, Strategize, Planning, Implementation and Evaluation & Monitoring.
Our core objective is to find ways to increase ROI from minimum marketing spend!
A small business rarely wants to remain small. Most of the big companies today were once started as a small business. It was their marketing strategy and tactics that took the business to the next level. It is the reason why most big companies have their own marketing department with qualified and experienced professionals.
Unlike most of the other functions in a business, marketing is constantly evolving. Everyday there are new ways and means are found to promote products and services. The concept of 360 ̊ marketing has at least more than 50 methods of marketing tactics and 100s of medium to execute them in Sri Lanka.
How do we do it
We are not your ordinary ad agency. We have a simple yet sophisticated process. We work with you, understand in-depth about your business,
study and compare with local and international players, develop an individualized marketing plan and help implement it.
We will start by having a casual friendly chat with you to understand the business requirement you have and whether we can help you with the same.
Once we agreed on moving forward, we will take a deep look at your business. A critical marketing analysis is necessary for a strong and sustainable plan.
While we do the long term strategy and plan, we will make some short term executions for us to see some results happening.
'Content is King!' Thus we will put some extra effort and time coming up with strong story for your brand or business. This story will take your brand to the next level
Once we are all set, it is time implement. While implementing the plans agreed, constant monitoring and adjustment is important to understand the progress of the campaigns
How are we different from having your own
As a small business owner you maybe stuck with loads of work. Doing and continuously improving your marketing function maybe a difficult thing. On the contrary you may appoint your own marketing manager. As a small business owner, although having your own manager could benefit you in number of ways, there are areas which we as a marketing consultancy firm can help you achieve. Following are few.