Bewaxed success story

BeWAXed: They took it all off! [Case Study]

At The Marketing Department, we understand that anyone can do marketing, but not everyone can do effectively. We also understand that in order to do Marketing effectively, you don’t necessarily need to be qualified in Marketing. However, it is important that you understand the dynamics of Marketing. We are in a mission to create awareness […]

Small Business Marketing need Extra Care

Small businesses are the backbone of Sri Lanka like in any other country. Thus it is very important that small businesses must do the businesses efficiently in order prosper. However, the statistics indicate that 80% of the small businesses in Sri Lanka and around the world suffer due to lack of proper small business marketing. […]

Entrepreneurship: the sexy or the taken for granted?

It is not unusual that we hear the word of Entrepreneurship quite often these days. In fact, in this digital era, almost everyone believe that they can become and entrepreneur overnight, especially among the millennials. There is nothing wrong in that. Indeed, anyone becoming an entrepreneur is a reality today. Especially with the internet and […]

Marketing : It’s not magic, it’s just math

Marketing had been one of the most unjustifiable functions in a business. Most companies struggle to understand whether their marketing is paying off or not. While most enterprises believe that it is important, the question that remains with them is whether how effectively and efficiently it is carried out. Some even go to the extent of […]